Global Marketing / Technical / Design / Project Manager

Startups — High Tech — Medical — Retail — Logistics
Diverse skillset enabling companies to drive results and creative solutions for marketing initiatives

Results-oriented, high impact team manager with international experience offering a unique and broad skillset of successful project management, global marketing, marketing communications, website usability and thorough understanding of various technologies.

Passionate about team collaboration and empowerment while recognizing the business requirements for obtaining results. Recognized as the intersection between multiple teams/disciplines and effectively managing expectations and deadlines through proactive and constant communication. Successful track record of implementing projects, marketing initiatives and solutions that have increased customer acquisition, customer retention and brand recognition/awareness.

Direct experience with building and managing a team of resources for executing product specifications ranging from design, usability, marketing and split testing. Exceptional track record of managing to deadlines and milestones, and fostering effective communication and project management.

Technical Athlete / Project Management
Design / User Experience / Usability
Creative Thinker / Innovative Problem Solver
CMS Systems Implementation/Configuration
(X)HTML/CSS/PHP/SMARTY/XSLT Familiarity

AGILE Methodology/SCRUM/ TRAC, SVN
Social Media Expertise
Strong Relationship Building
Cross-cultural Communication
Fluent Japanese, Basic Spanish, Mandarin

Professional Experience

JAN 2011 — PRESENT

Storefront Social, LLC Austin, Texas

Founder/CEO

Founded the leading Facebook Storefront application enabling retailers and online merchants to create a more engaging facebook presence by showcasing their products in a storefront shop tab. Drawing upon industry experience in webside usability, ecommerce, design, and overall business architecture, Storefront Social's recurring revenue has sustained its growth with no outside investment.

With Storefront Social, retailers can

Promote — Create exclusive promotions only available to Facebook fans
Engage— Showcase products to increase engagement with your fanpage
Build Awareness— Enable fans to talk and share your product across social media through facebook, twitter and more.

NOV 2009 — JAN 2011

Peek... Aren't You Curious San Francisco, California

Director of Ecommerce, Marketing

Joined to lead the eCommerce business for a children's clothing brand and help lead marketing initiatives both online and offline to drive traffic and customer acquisition. Lead and implemented a complete redesign of the eCommerce site leveraging direct marketing tactics and proven eCommerce techniques of usability and experience to generate sales online. Worked with 3rd party vendors to complete integration of a new media server to quickly and effectively deploy new views of products, cross-sells, and complete media management for digital assets used online.

Drive Customer Retention Through Marketing Initiatives

Social Media — Participated in relevant conferences to understand how to reach our most valued customer — mothers. Created strong relationships with core influencers in specific markets to help drive brand awareness and generate traffic to our eCommerce site. Devised strategies for the Peek blog including hiring writers and managing article submissions while keeping tight schedules and deadlines for an overall communication strategy. Implemented social media tools to our blog, as well as created various contests to drive Facebook and Twitter fans and followers.
Blog Outreach — Identified and partnered with bloggers to incorporate banner advertising, product placement, product reviews, and cultivate relationships with influential bloggers.

Measurable and Meaningful Results

PeekKids.com's growth for 2010 soared between 70% — 120% increases in revenue per month. Created, developed and deployed initiatives such as email marketing, Social Media, blog outreach, banner advertising campaigns, increased usability efficiencies, and overall management of the eCommerce channel contributed a meaningful impact to the business.
Standardized Processes / Project Management — Worked closely with Director of Operations to document and standardize the complete lifecycle of online product creation and deployment to expiration on website. Managed photographers and writers to ensure timely delivery of requirements to launch products online the day of product delivery.

SEP 2007 — NOV 2009

Inflection Palo Alto, California

Design Manager, Project Manager

Joined as employee #8 as Lead designer/marketer of web applications being used by over 10M unique visitors a month. Played an integral part of developing processes, standards, and hiring road-map for the company. Successfully managed the Creative Team by objectives and metrics that provided the company significant wins allowing growth opportunities company-wide.

Planned and determined timelines and deliverables for developing, managing and identifying opportunities for communication efforts to unveil the company out of stealth mode while aligning a portfolio of brands, internal teams and other stakeholders to the company vision.

Processes & Standardization Driving Company Growth

Hiring & Building A Team — Lead the sourcing and job allocations of the Creative Team. Onboarded new designers quickly by developing standardized processes and frameworks for successful implementation and deployments of projects. Managed the in-house team including offshore design resources.
Training of New Team Members — Trained all new Product Managers, Project Managers, Designers, and QA for improved understanding our complex technology, products, and company background. Continued to function at the intersection of Engineering, Product and Design teams to facilitate the necessary communication required for successful deployments.
Standardized Processes / Project Management — Created complex processes enabling designers to implement ‘light engineering’ solutions that are trackable and accessible to all team members by a numbering system that connects reporting, source code, and TRAC Bug Management. Strategically standardized various technology naming conventions driving increased recognition, trackability, and reporting.

Measurable and Meaningful Results

Split Testing — Assisted with the specifications and requirements of our in-house split testing technology. Worked closely with the engineers to deliver a comprehensive solution to tackling our open-ended opportunity for revenue generation. Conducted over 50 split tests during 3-months to provide senior management with valuable merchandising, usability, user experience, and consumer insight of our products resulting in implementing over 20 new controls improving various aspects of the sales funnel from increasing conversions over 15% to reducing the amount of chargebacks.
Market Segmentation / Customer Retention — Created the framework of our traffic funneling strategy that allows complete market segmentation for increased targeting of online marketing campaigns. Organized over 65 different traffic funnels across five properties that enabled lower customer acquisition prices and increased profit margins per customer. Analyzed user navigation flows for opportunities of increased usability and user experience. Customer retention consistently improved through testing and implementation of ideas resulting in increased number of annual subscription services.
Project Management — Executed resource allocation, communication, proactive ‘calibration’ of expectations of timelines and all aspects of the development cycle for product releases, deployments, and hotfixes. Worked closely with engineers, designers, product managers and QA to effectively prioritize product requirements to the overall business objectives through timely implementation and innovative solutions and work-arounds.

Corporate & Brand Marketing

Rebrand / Unveil — Participated in the ideation with senior management to determine vision, voice and mission of the company as it emerges from stealth and shifts to a broader market. Created the timelines and plans for the rebrand of all touchpoints that require action for a successful launch.
New Product Naming / Branding — Worked with in-house designers and outside contractors to develop and align the naming and creation of logos/look and feel of new applications.
New Branch Office — Managed all aspects of the brand consistency in signage, messaging, and culture building of the new Customer Service Support in Omaha, NE. Worked with local vendors and executed all projects for successful and on-time launch in Dec 2008.

NOV 2006 — SEP 2007

Ellex San Francisco, California

Global Events Manager and Marketing Communications

Managed the integrity of a premier brand by coordinating global efforts among sales and marketing teams in Australia, Japan, and France. Spearheaded strategies and execution of marketing collateral, corporate websites, corporate events, and tradeshows.

Corporate & Brand Marketing

brand.ellex.com — Directed initiatives to provide global key stakeholders the tools to drive brand consistency to international customers, including the creation of brand.ellex.com, a resource portal for aligning marketing programs globally. Onboarded all Distributors within 30 days of site launch.
Corporate / Local Market / Global Tradeshow Events — Managed all vendors, logistics, budgets, in-booth activities, contracts of speakers, direct mails, e-communication efforts, production of event graphics, global symposiums, and corporate functions maintaining an impeccable consistency in all touchpoints of the Ellex brand.
ellex.com — Managed all Ellex customer facing websites—implemented and analyzed site statistics to provide evidential support for proposed site modifications to improve usability, content hierarchy, and navigational strategies to increase overall website traffic.

JUL 2002 — MAY 2005

American President Lines Oakland, California

Marketing Communications Specialist

Management Trainee Program — Successfully completed the management trainee program with immersion in various business units and global training seminars.
apllogistics.com — Managed APL Logistics corporate websites (Internal/External)—scheduling press releases, preparing optimized graphics, advising and implementing new strategies and improvements for site design strategy that increased user interaction.