Benjamin TrotterI'm Benjamin Trotter
Curious World Traveler & Entrepreneur
- Location Austin, Texas
- E-mail benjamin@benjamintrotter.com
- Languages Fluent Japanese | Intermediate Spanish
Hello, I’m Benjamin, a globetrotter and strategic leader with a passion for innovation and global diversity. With experience spanning 65 countries, I bring a unique international perspective to everything I do—whether it's language, cuisine, or business.
My journey began in logistics, where I developed sharp operational and strategic skills, and I later immersed myself in Silicon Valley’s cutting-edge tech scene. As VP of Marketing for an Austin-based startup, I helped drive a $2.65 billion exit, transforming the veterinary industry.
Today, as a consultant, I provide strategic insights to fuel growth by integrating marketing, technology, and a global mindset for companies seeking to unlock growth through innovation and collaboration.
Professional Skills
Work Experience
2024 Summer Olympics
Paris, France
Volunteer
Collaborated with the Team USA Olympic Committee and their High Performance Center (HPC) to assist incoming athletes during the 2024 Olympic Games. Provided direct support to Team USA athletes, ensuring their enthusiasm, comfort, and overall preparation for the Games.
Globetrotter Designs LLC
Austin, TX
Owner, Freelance Web Agency
Web agency focusing on small and medium sized businesses with strategy development in marketing and ecommerce. Work with companies in multi-channel marketing, consulting, branding, social media, tradeshow/event planning.
Thrive Pet Healthcare
Austin, Texas
VP, Digital Strategy & Client Experience
- Leveraged expertise and successes from THRIVE Affordable Vet Care to strategically launch the Pathway family of veterinary clinics, later under the Thrive Pet Healthcare brand.
- Spearheaded rebranding efforts, establishing the first-ever veterinary ecosystem supporting primary care, specialty care, emergency care, and urgent care facilities.
- Oversaw the strategy for membership portability within the ecosystem and managed the end-to-end digital client experience, encompassing organic and paid search, appointment scheduling, mobile functionality, pre-clinic interactions, post-visit follow-ups, and more.
Thrive Pet Healthcare was formerly known as Pathway Vet Alliance.
THRIVE Affordable Vet Care
Austin, Texas
VP, Marketing
As VP of Marketing, I led the development of innovative digital solutions, transforming the veterinary care industry. I spearheaded a membership program that enrolled over 90,000 pets and generated $20M+ in revenue. I launched a user-friendly mobile app, boosting active users to over 50,000 and enhancing customer engagement. My focus on digital integration, SEO, and branding positioned THRIVE as a leading national brand, contributing to its efficient and expedient expansion with Petco, and ultimately its $2.65 billion exit.
- Pioneered various activations for an innovative veterinary model emphasizing efficiency and technology-driven cost savings for consumers. Drove new client acquisitions through strategic marketing initiatives, including localized campaigns, targeted digital efforts, and enhanced consumer experiences.
- Led innovation and technology strategies, negotiating merchant services, implementing Practice Management Software, deploying Apple's DEP, overseeing website technologies, developing AI for our proprietary Chatbot, managing mobile application development, and more.
THRIVE Affordable Vet Care became part of the Pathway Vet Alliance and in February 2020, TSG Consumer.
2018 Winter Olympics
Pyeongchang, South Korea | 평창군, 남한
Volunteer
Collaborated with the Team USA Olympic Committee and Nike to assist incoming athletes during the 2018 Olympic Games. Provided direct support to Team USA athletes, ensuring their enthusiasm, comfort, and overall preparation for the Games.
Storefront Social
Austin, TX
CEO / Founder
Founded Storefront Social, a prominent Social Commerce Facebook application. This app enhanced retailers' Facebook presence by featuring products in a dedicated 'shop tab.' Leveraging expertise in e-commerce, web usability, design, and business architecture, Storefront Social achieved consistent revenue growth without external investment and was profitable from day one.
Acquired in April 2016.
PEEK...
San Francisco, CA
Director of Ecommerce
Led the eCommerce division for a children's clothing brand, spearheading marketing efforts to boost both online and offline customer acquisition. Successfully executed a full redesign of the eCommerce website, applying direct marketing strategies and proven eCommerce techniques to enhance usability and drive online sales. Collaborated with third-party vendors to integrate a new media server, enabling swift deployment of product views, cross-sells, and efficient media management for online digital assets.
Inflection
Palo Alto, CA
Design Manager
Joined as the 8th employee and served as the Lead Designer/Marketer for web applications with 10M+ unique monthly visitors. Key contributor to establishing processes, standards, and hiring guidelines. Effectively managed the Creative Team with objective-based metrics, driving significant company-wide growth opportunities.
Conducted numerous split tests, leading to substantial increases in company-wide conversion rates with statistically significant results compared to controls.
Inflection was aquired by Checkr in 2022.
Education
Masters of Business
International Business & Marketing Strategy
University of Sydney
Bachelors of Science
Logistics & Transportation, Summa Cum Laude
University of Tennessee, Knoxville
Study Abroad
Intensive Japanese Language Program
国際基督教大学 ICU Tokyo, Japan
Bachelors of Arts
Japanese Language & World Business, Summa Cum Laude
University of Tennessee, Knoxville
The Benjamin Gregory Alumni Scholarship Fund, established in 2020, supports students in two key areas: those seeking to enrich their global perspective through study abroad programs and those dedicated to advancing LGBTQ+ acceptance and equality on campus. The endowment aims to empower exceptional students who are committed to experiencing diverse cultures and advocating for inclusivity and equality within their communities.
Worked Directly With
