Benjamin Trotter

I'm Benjamin Trotter

Curious World Traveler & Entrepreneur

Download Resume

Hello, I'm Benjamin, a passionate globetrotter with a deep love for all things international—languages, cuisines, film, and travel. I've explored 64 countries, celebrating our world's incredible diversity.

My career began in logistics, honing my strategic and operational skills. I then embraced Silicon Valley's innovation, driving growth in the tech ecosystem.

As VP of Marketing for a startup, I played a pivotal role, contributing to a $2.65 billion exit, solidifying our presence in the veterinary industry.

Today, as a consultant, I offer strategic insights to drive sustainable growth, fueled by my global perspective and business acumen.

Professional Skills

Mobile Design / User Experience / Usability 85%
HTML & CSS 95%
Creative Thinker / Innovative Problem Solver 90%
Cross-Cultural Communication 100%
Ecommerce 95%
Technical Athlete / Project Management 95%

Work Experience

Nov 2023 - PRESENT

The Ikigai Retreat

Kyoto, Japan

Founder and Co-Facilitator

Passionate entrepreneur with a deep appreciation for Japanese culture and a unique expertise in Ikigai philosophy. Visionary founder and operator of The Ikigai Retreat, an immersive experience designed to help individuals discover purpose, cultivate mindfulness, and explore the beauty of Japan.

2010 - PRESENT

Globetrotter Designs LLC

Austin, TX

Owner, Freelance Web Agency

Web agency focusing on small and medium sized businesses with strategy development in marketing and ecommerce. Work with companies in multi-channel marketing, consulting, branding, social media, tradeshow/event planning.

JAN 2020 - APR 2022

Thrive Pet Healthcare

Austin, Texas

VP, Digital Strategy & Client Experience

Leveraged expertise and successes from THRIVE Affordable Vet Care to strategically launch the Pathway family of veterinary clinics, later under the Thrive Pet Healthcare brand. Spearheaded rebranding efforts, establishing the first-ever veterinary ecosystem supporting primary care, specialty care, emergency care, and urgent care facilities.

Oversaw the strategy for membership portability within the ecosystem and managed the end-to-end digital client experience, encompassing organic and paid search, appointment scheduling, mobile functionality, pre-clinic interactions, post-visit follow-ups, and more.

Thrive Pet Healthcare was formerly known as Pathway Vet Alliance.

OCT 2017 - JAN 2020

THRIVE Affordable Vet Care

Austin, Texas

VP, Marketing

Pioneered various activations for an innovative veterinary model emphasizing efficiency and technology-driven cost savings for consumers. Drove new client acquisitions through strategic marketing initiatives, including localized campaigns, targeted digital efforts, and enhanced consumer experiences.

Led innovation and technology strategies, negotiating merchant services, implementing Practice Management Software, deploying Apple's DEP, overseeing website technologies, developing AI for our proprietary Chatbot, managing mobile application development, and more.

THRIVE Affordable Vet Care became part of the Pathway Vet Alliance and in February 2020, TSG Consumer.

FEB 2018

2018 Winter Olympics

Pyeongchang, South Korea | 평창군, 남한


Collaborated with the Team USA Olympic Committee and Nike to assist incoming athletes during the 2018 Olympic Games. Provided direct support to Team USA athletes, ensuring their enthusiasm, comfort, and overall preparation for the Games.

JAN 2011 - APR 2016

Storefront Social

Austin, TX

CEO / Founder

Founded Storefront Social, a prominent Social Commerce Facebook application. This app enhanced retailers' Facebook presence by featuring products in a dedicated 'shop tab.' Leveraging expertise in e-commerce, web usability, design, and business architecture, Storefront Social achieved consistent revenue growth without external investment and was profitable from day one.

Acquired in April 2016.

NOV 2009 - JAN 2011


San Francisco, CA

Director of Ecommerce

Led the eCommerce division for a children's clothing brand, spearheading marketing efforts to boost both online and offline customer acquisition. Successfully executed a full redesign of the eCommerce website, applying direct marketing strategies and proven eCommerce techniques to enhance usability and drive online sales. Collaborated with third-party vendors to integrate a new media server, enabling swift deployment of product views, cross-sells, and efficient media management for online digital assets.

NOV 2007 - NOV 2009


Palo Alto, CA

Design Manager

Joined as the 8th employee and served as the Lead Designer/Marketer for web applications with 10M+ unique monthly visitors. Key contributor to establishing processes, standards, and hiring guidelines. Effectively managed the Creative Team with objective-based metrics, driving significant company-wide growth opportunities.

Conducted numerous split tests, leading to substantial increases in company-wide conversion rates with statistically significant results compared to controls.

Inflection was aquired by Checkr in 2022.

NOV 2006 - SEP 2007


San Francisco, CA

Global Events Manager and Marketing Communications

Oversaw brand integrity through global coordination with sales and marketing teams in Australia, Japan, and France. Led strategies and execution for marketing collateral, corporate websites, and corporate events, including tradeshows.


2005 - 2006

Masters of Business

International Business & Marketing Strategy

University of Sydney

1998 - 2002

Bachelors of Science

Logistics & Transportation, Summa Cum Laude

University of Tennessee, Knoxville

1999 - 2000

Study Abroad

Intensive Japanese Language Program

国際基督教大学 ICU Tokyo, Japan

1998 - 2002

Bachelors of Arts

Japanese Language & World Business, Summa Cum Laude

University of Tennessee, Knoxville

The Benjamin Gregory Alumni Scholarship Fund was started in 2020 and focuses on students pursuing a study abroad or involved in promoting LGBTQ+ acceptance on campus.

Learn More >

Worked Directly With

Loading ...