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  • Austin, TX | Lisbon | Traveling

WELCOME

Benjamin Gregory Trotter

Benjamin Trotter

I build systems that scale.

About Benjamin

Benjamin Trotter
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About Benjamin

I’m a strategist, systems thinker, and marketing leader with 20+ years of experience guiding startups and scaling organizations while traveling across the globe. Fluent in Japanese and conversational in Spanish, I’ve built brands, designed experiences, and helped teams align around vision and clarity.

My work spans from early-stage innovation to $2B+ exits. I bring calm to complexity, structure to scale, and insight to transition points—invited in when something isn’t working or the next step isn’t clear.

My Background

My Background

Selected Experience

  • VP Marketing & Digital Strategy
    Thrive Pet Healthcare

    Built the Thrive brand from the ground up, scaling it nationwide through a strategic partnership with Petco. The brand’s equity led to it becoming the name of the entire veterinary group, culminating in a $2.65B exit in 2020.

  • Web Design Manager
    Inflection

    Led the UX design for a genealogy platform that was later acquired by Ancestry.com for $100M. Inflection was ultimately acquired for $400M fifteen years later.

  • Founder | CEO
    Storefront Social

    Launched a profitable, bootstrapped Facebook commerce tool for small retailers. Achieved organic growth and was acquired by private investment in 2015.

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Volunteer Engagements
I’ve contributed time and energy to events and organizations I believe in to support creative communities and global moments of unity. These experiences reflect my dedication to meaningful collaboration.

Education

Established in 2020 in loving memory of my father, this fund supports students pursuing international education or advocating for equality while empowering global perspective and community change.
Learn more →

How I Help

How I Help

Bridging
Marketing & Technology

Translating vision into systems that deliver results.

I connect the creative and technical sides of an organization ensuring brand, messaging, and technology move in sync from concept to implementation.
Designing Systems that
Ultimately Scale

Helping organizations grow without losing coherence.

From brand architecture to marketing ops to customer experience flows, I design systems that scale smoothly, efficiently, and with intention.
Strategic Clarity for
Speed & Agility

Cutting through the noise to uncover what really matters.

Whether building from scratch or evolving something established, I help uncover the core strategy and bring structure to ambiguity for creating efficiencies.
Cross-Cultural Communication

Fluent in language, nuance, and people.

With global experience and fluency in Japanese, I build trust across diverse teams and markets translating not just words, but intent, values, and tone.
Human-Centered
Design Thinking

Keeping people at the heart of complex systems.

I approach design as both functional and emotional ensuring user experiences, messaging, and product flows feel effortless and intuitive.
Guiding Thoughtful
Growth & Collaboration

Building only what supports the bigger picture.

Growth isn’t about speed. It’s about alignment. I help founders and teams grow in ways that are grounded, sustainable, and true to who they are.

WHAT PEOPLE SAY

What People Say

Appreciation from those I’ve worked and created with

Let’s Connect

Let’s Connect

Austin‑based / Often working across time zones

If something here resonates, and you’re seeking clarity or thoughtful collaboration—I’d love to hear from you.

Benjamin Trotter