Robert Smith

I'm Benjamin Trotter

Curious World Traveler & Entrepreneur

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Hello! I'm Benjamin. I love traveling, great food, foreign film, and learning new skills. I am experienced in the full product life-cycle and enjoy working with brilliant people who are willing to teach, learn, and grow together.

Professional Skills

Mobile Design / User Experience / Usability 85%
HTML & CSS 95%
Creative Thinker / Innovative Problem Solver 90%
Cross-Cultural Communication 100%
Ecommerce 95%
Technical Athlete / Project Management 95%

Work Experience

2020 - Present

Pathway Vet Alliance

Austin, Texas

VP, Digital Strategy & Client Experience

Taking the expertise and successes deployed across the THRIVE Affordable Vet Care model and strategically initializing the veterinary family of Pathway clinics. Owning the entire digital client experience from organic and paid search, to appointment setting, to mobile and pre clinic experience, to post visit and follow up. Developing a world class experience for pet parents and vets alike.


2018 Winter Olympics

Pyeongchang, South Korea | 평창군, 남한


Worked with the Team USA Olympic Committee and Nike to provide support to incoming athletes for the 2018 Olympic Games. Worked directly with Team USA athletes to foster excitement, support, and overall comfort as part of processing Team USA Athletes for the Olympic Games.

2017 - PRESENT

THRIVE Affordable Vet Care

Austin, Texas

VP, Marketing

A new veterinary model focusing on efficiencies and technology enabling cost savings passed to the consumer. Focused on generating new client aquisitions through strategic marketing intiatives including localized campaigns, targeted digital campaigns, and overall strategy for digitally enhanced consumer experiences.

Lead the entire innovation and technology strategies including all merchant services negotiations, Practice Management Software, Apple's DEP, Website Technologies, AI for our proprietary Chatbot, Mobile Application Development, and much more.

THRIVE is part of the Pathway Vet Alliance and in February 2020, TSG Consumer.

2010 - PRESENT

Globetrotter Designs LLC

Austin, TX

Owner, Freelance Web Agency

Web agency focusing on small and medium sized businesses with strategy development in marketing and ecommerce. Work with companies in multi-channel marketing, consulting, branding, social media, tradeshow/event planning.

JAN 2011 - APR 2016

Storefront Social

Austin, TX

CEO / Founder

Founded a leading Social Commerce Facebook application enabling retailers and online merchants a more engaging Facebook presence by showcasing products in a 'shop tab'. Drawing upon industry experience in ecommerce, website usability, design, and overall business architecture, Storefront Social's recurring revenue sustained its growth with no outside investment and was profitable from day one.

Acquired in April 2016.

NOV 2009 - JAN 2011


San Francisco, CA

Director of Ecommerce

Joined to lead the eCommerce business for a children's clothing brand and help lead marketing initiatives both online and offline to drive traffic and customer acquisition. Lead and implemented a complete redesign of the eCommerce site leveraging direct marketing tactics and proven eCommerce techniques of usability and experience to generate sales online. Worked with 3rd party vendors to complete integration of a new media server to quickly and effectively deploy new views of products, cross-sells, and complete media management for digital assets used online.

NOV 2009 - JAN 2011


Palo Alto, CA

Design Manager

Joined as employee #8 as Lead designer/marketer of web applications being used by over 10M unique visitors a month. Played an integral part of developing processes, standards, and hiring road-map for the company. Successfully managed the Creative Team by objectives and metrics that provided the company significant wins allowing growth opportunities company-wide.

Conducted hundreds of split tests that yielded major company conversion increases by showing statisitcal significance against controls.

NOV 2006 - SEP 2007


San Francisco, CA

Global Events Manager and Marketing Communications

Managed the integrity of a premier brand by coordinating global efforts among sales and marketing teams in Australia, Japan, and France. Spearheaded strategies and execution of marketing collateral, corporate websites, corporate events, and tradeshows.


2005 - 2006

Masters of Business

International Business & Marketing Strategy

University of Sydney

1998 - 2002

Bachelors of Science

Logistics & Transportation, Summa Cum Laude

University of Tennessee, Knoxville

1999 - 2000

Study Abroad

Intensive Japanese Language Program

国際基督教大学 ICU Tokyo, Japan

1998 - 2002

Bachelors of Arts

Japanese Language & World Business, Summa Cum Laude

University of Tennessee, Knoxville

The Benjamin Gregory Alumni Scholarship Fund was started in 2020 and focuses on students pursuing a study abroad or involved in promoting LGBTQ+ acceptance on campus.

Learn More >

Worked Directly With

My Interests

From childhood, I have always been fascinated by foreign cultures and languages. I love travel, food, exploring new cities, and creating life long relationships with those I meet along the way.

  • Photography
  • International Travel
  • Foreign Film
  • Home Improvement / Interior Design
  • Skating
  • Investing
  • Racquet Sports
  • Swimming

Availability Calendar

Sorry. I'm not available on those days

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