Hello! I'm Benjamin Trotter. World Traveler and Entrepreneur, I created the iPhone app SushiGuru as well as the pioneer of social commerce on Facebook Storefront Social, which was acquired in April 2016. I am experienced in the full product life-cycle. I enjoy working with brilliant people who are willing to teach, learn, and grow together.
A new veterinary model focusing on efficiencies and technology enabling cost savings passed to the consumer. Focused on generating new client aquisitions through strategic marketing intiatives including localized campaigns, targeted digital campaigns, and overall web strategy for digitally enhanced consumer experiences.
Owner, Freelance Web Agency
Web agency focusing on small and medium sized businesses with strategy development in marketing and ecommerce. Work with companies in multi-channel marketing, consulting, branding, social media, tradeshow/event planning.
CEO / Founder
Founded a leading Social Commerce Facebook application enabling retailers and online merchants a more engaging Facebook presence by showcasing products in a 'shop tab'. Drawing upon industry experience in ecommerce, website usability, design, and overall business architecture, Storefront Social's recurring revenue sustained its growth with no outside investment and was profitable from day one.
Acquired in April 2016.
Director of Ecommerce
Joined to lead the eCommerce business for a children's clothing brand and help lead marketing initiatives both online and offline to drive traffic and customer acquisition. Lead and implemented a complete redesign of the eCommerce site leveraging direct marketing tactics and proven eCommerce techniques of usability and experience to generate sales online. Worked with 3rd party vendors to complete integration of a new media server to quickly and effectively deploy new views of products, cross-sells, and complete media management for digital assets used online.
Joined as employee #8 as Lead designer/marketer of web applications being used by over 10M unique visitors a month. Played an integral part of developing processes, standards, and hiring road-map for the company. Successfully managed the Creative Team by objectives and metrics that provided the company significant wins allowing growth opportunities company-wide.
Conducted hundreds of split tests that yielded major company conversion increases by showing statisitcal significance against controls.
Global Events Manager and Marketing Communications
Managed the integrity of a premier brand by coordinating global efforts among sales and marketing teams in Australia, Japan, and France. Spearheaded strategies and execution of marketing collateral, corporate websites, corporate events, and tradeshows.
Worked Directly With
From childhood, I have always been fascinated by foreign cultures and languages. I love travel, food, exploring new cities, and creating life long relationships with those I meet along the way.
- International Travel
- Foreign Film
- Home Improvement / Interior Design
- Racquet Sports